New Video: Ruin

Usher has released a video for his song, “Ruin”. The track is featured on his upcoming album “Coming Home” as track number 10 on the album.

On his new track “Ruin,” Usher jumps on the Afrobeats wave, which makes total sense. He recorded “Ruin” with Pheelz, a Nigerian producer known for working with artists like Davido and Olamide. Usher doesn’t tweak his style too hard to suit the sound. Instead, he sings in a a virtuosic wounded-romantic falsetto, never trying to put on a fake accent or anything.

For the “Ruin” video, Usher reunites with big-deal video director Dave Meyers; the two of them made the awesomely ridiculous “U Remind Me” video together 23 years ago. The clip, shot entirely in a very fancy house, starts out as Usher bidding farewell to various insanely beautiful past lovers and ends with him singing to his daughter.

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